The Makeup Secrets Behind Martha Stewart’s Viral Selfies


Remember Martha Stewart’s sexy summer selfie that went viral back in July? Well, her photos have only been on fire since, and we’ve been scouring the internet for her tips and tricks. Finally, Stewart herself is taking to TikTok to pull back the curtain on her selfie game, and it all comes down to some luxury makeup.

“Thirst trap 101 with Clé de Peau. So you want the tea on how I create the perfect selfies?,” she captions the first and second slide of her video. Pointing to a snapshot of her summer pool shot, she continues, “This was some of my best work.”

Starting off light, Stewart says she only conceals in the areas where it was needed. “Being effortless is key,” she says. “Now, add a touch of gloss, then say the magic phrase: Clé de Peau, Clé de Peau, Clé de Peau.”

According to the brand, the advertising campaign—it spotlights Clé de Peau’s newly reformulated Concealer SPF 27 ($75) and its other best-selling makeup products—between Clé de Peau and Martha Stewart will last through 2/15, and will feature a slew of TikTok videos directly from the star herself.

“The range of concealer shades come in handy for different concealing tasks,” says Stewart, according to a release. “You can use it to cover everything from a blemish to enlarged pores and bruises. I like to apply it with a very soft brush, not just my fingertips. There are lots of good, good, good things to use a concealer for.” We can’t wait to see her looks over the coming days. Bring on the content, Martha!

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